The Ride is an all encompassing read and a beautiful, unique journal to own.

Eureka Brands has been appointed distributor of the specialist UK publication The Ride Journal.

Born, as all good things are, out of a conversation over Mexican food and Pacifico beers, The Ride is an all encompassing read and a beautiful, unique journal to own. We know that most people who share an obsession with bikes don’t want to be pigeon-holed as roadies, freeriders, track racers, BMXers, XC riders or even commuters. They are just riders. The Ride crosses both cycling and international borders.

As well as the incredible stories, the magazine is equally strong visually. Artists, illustrators, photographers were all approached and they have helped give The Ride the stunning visual style it has. Get a taste of the First Edition here (PDF).

Published only twice a year (and often running out fast), The Ride Fourth Edition (May 2010) has landed and will soon be in good bike stores.

Buy Issue 6 or Issue 5 now or search for a bike shop reseller: